In an industry where consistency, cost efficiency, and kitchen ease are key, it’s no surprise that some of the largest soup companies in the U.S. have made a quiet but significant change: they’ve shifted from using fresh potatoes to individually quick frozen (IQF) potatoes in their recipes.
This isn’t just a seasonal pivot. It’s a strategic move that’s helping manufacturers reduce waste, streamline prep, and ensure year-round availability of high-quality ingredients. At Noon International, we’ve helped several top U.S. soup brands make the switch—and the results speak for themselves.
The Business Case for IQF Potatoes
Fresh potatoes come with a short shelf life, high perishability, and unpredictable sizing—all of which complicate sourcing, storage, and kitchen operations. IQF potatoes eliminate those variables. With frozen dices, slices, wedges, and more available year-round, your production team gains precision and flexibility. The product is ready-to-use straight from the freezer—no peeling, cutting, or washing needed—which cuts labor costs and speeds up prep lines. It also simplifies inventory planning, as IQF products offer consistent specs and longer shelf life.
From a supply chain perspective, IQF potatoes provide predictability. They’re processed at peak freshness, locking in flavor, texture, and nutritional value. That means fewer surprises in your final product and more reliability when fulfilling large orders. With stable pricing and year-round access, IQF potatoes also help shield your operation from the volatility of fresh markets and seasonal disruptions.
What It Means for Consumers
Soup lovers won’t notice the difference—and that’s the point. IQF potatoes maintain the same bite, flavor, and appearance as fresh-cooked potatoes, ensuring your soups taste homestyle without the operational headaches. Clean-label formulations are possible, too: we source potato cuts that are simply steam-blanched and frozen, with no added ingredients.
Whether your soup recipe calls for rustic chunks, tender dices, or smooth puréed bases, IQF potatoes offer the same comfort-food feel your customers expect—with the back-of-house benefits your production team needs.
Ready to Make the Switch?
We offer a wide range of IQF potato cuts tailored for the soup industry—dices, slices, wedges, and purées sourced from trusted growers in North America and beyond. If your business is still relying on fresh potatoes, it may be time to explore how frozen can future-proof your recipes and your supply chain.
Contact Noon International today at sales@noon-intl.com or visit www.noon-intl.com to learn more and secure your IQF potato supply. Let’s simplify your sourcing—without sacrificing flavor.
The Noon International Team
Supplying frozen fruit and vegetable ingredients to top U.S. brands since 1976
www.noon-intl.com
+1 (206) 283-8400
sales@noon-intl.com
Noon International is a global broker of frozen fruits and vegetables serving food manufacturers, private-label brands, and foodservice operators across the U.S. and beyond. Learn more at www.noon-intl.com.
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