The assumption that fresh fruits and vegetables are always healthier is persistent—but it’s outdated. According to researchers and public health experts, frozen, canned, and dried produce can be just as nutritious, depending on how and when they’re processed.
“Frozen and canned varieties offer a convenient, often more affordable way to keep fruits and vegetables on hand,” says Dr. Sara Bleich of Harvard’s T.H. Chan School of Public Health. And with frozen options harvested at peak ripeness and preserved within hours, nutrient retention can actually rival—or exceed—what’s found in fresh produce that’s spent days in transit.
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The Case for Frozen: Nutrition Meets Performance
Frozen produce isn’t just nutritionally competitive—it’s operationally smarter. For food manufacturers, retailers, and foodservice operators, choosing frozen means choosing:
- Less waste from spoilage and shrink
- Year-round consistency even when fresh crops fail
- Simplified production with prepped and portioned ingredients
- Stable pricing across seasons and supply disruptions
Whether you’re developing new SKUs or scaling legacy products, frozen fruits and vegetables bring the kind of reliability fresh produce often can’t.
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Cost-Efficient and Supply-Ready
Fresh markets are vulnerable to weather, labor, and logistics volatility. Frozen ingredients sidestep many of those variables. They offer:
- More predictable pricing
- Easier inventory planning
- Reduced labor and prep time
- Greater control across your production schedule
That’s why more product developers, operations leads, and sourcing managers are leaning into frozen—even in categories traditionally dominated by fresh.
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The Takeaway
Rethinking your assumptions about frozen fruits and vegetables isn’t just good nutrition—it’s good business. Whether you’re making smoothies, ready-to-eat meals, soups, sauces, or desserts, frozen produce offers an unmatched combination of quality, efficiency, and consistency.
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Let’s Talk Frozen Sourcing
Noon International has supported manufacturers, private-label brands, and foodservice teams with premium frozen fruits and vegetables since 1976. We understand what it takes to deliver great products at scale—and how frozen fits seamlessly into that equation.
Email: sales@noon-intl.com
Phone: +1 (206) 283-8400
Website: www.noon-intl.com
Smarter sourcing starts here.
The Noon International Team
Supplying frozen fruit and vegetable ingredients to top U.S. brands since 1976
www.noon-intl.com
+1 (206) 283-8400
sales@noon-intl.com
Noon International is a global broker of frozen fruits and vegetables serving food manufacturers, private-label brands, and foodservice operators across the U.S. and beyond. Learn more at www.noon-intl.com.
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