The frozen food industry is navigating a period of major regulatory and market change, and the American Frozen Food Institute (AFFI) is leading the charge to safeguard its future. As the regulatory spotlight intensifies around nutrition, food additives, and global trade policies, AFFI is working to ensure frozen food remains recognized as a vital part of healthy, accessible diets.
Policy and Nutrition Advocacy
Under the new “Make America Healthy Again” (MAHA) platform, led by Health and Human Services Secretary Robert F. Kennedy Jr., ultra-processed foods are under increased scrutiny. AFFI argues that frozen foods—especially fruits, vegetables, and portion-controlled meals—offer critical public health benefits and shouldn’t be misclassified. Their advocacy is centered around promoting the SHOPP Act, a bill designed to expand federal nutrition incentives to include frozen produce.
Trade Tensions and Sourcing Risk
The frozen food industry, which depends on both domestic production and global imports, faces additional challenges due to upcoming U.S. tariffs affecting nearly all trading partners. AFFI is pushing for exemptions on imported frozen products not widely grown in the U.S., like tropical fruits, but so far, the administration has been resistant to carve-outs.
Pushing Forward on Food Safety
AFFI continues to champion science-based, risk-driven approaches to food safety. A key priority is influencing the FDA to allow a more realistic threshold for Listeria monocytogenes in low-risk frozen foods. To support this effort, AFFI is launching a pilot study to gather data that can inform future regulation.
In an industry facing rising consumer demand, supply chain complexity, and changing regulatory standards, AFFI’s role is more important than ever. Their work helps ensure that frozen foods remain a trusted, accessible, and innovative part of the global food supply.
Source: American Frozen Food Institute via Frozen & Refrigerated Buyer – “Check It Out!” by AFFI CEO, Alison Bodor
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