Dragon fruit—also known as pitaya—is having a moment in the global food industry, and for good reason. Its bold magenta color, tropical flavor, and nutritional benefits make it both a visual and functional standout. But what truly sets it apart is a fascinating origin story and a growing list of advantages for food and beverage brands.
Fun Facts About Dragon Fruit:
• It grows on a climbing cactus native to Central America.
• Introduced to Southeast Asia by French colonists in the 19th century—Vietnam is now a leading global producer.
• Nicknamed moonflower, its blossoms bloom only at night and wilt by morning.
• Its scale-like skin inspired the name “dragon fruit.”
• Its color and texture make it a favorite for Instagram-worthy creations.
A Nutritional Powerhouse
Dragon fruit isn’t just for looks—it’s packed with wellness benefits:
• High in vitamin C, fiber, and antioxidants
• Contains magnesium, iron, and heart-healthy omega-3 & omega-6s
• Low in calories and sugar, making it ideal for clean-label and better-for-you products
Beverage Brands Are All In
From Starbucks to Tropical Smoothie Café, dragon fruit has become a go-to flavor for LTOs, wellness drinks, and smoothie blends. It delivers:
• Bright color that draws attention on shelves
• A health-forward reputation that resonates with modern consumers
• Flavor versatility that works well with tropical and citrus profiles
Why It Works
• Visual Appeal – The vivid pink hue pops in any application
• Health Halo – Its “superfruit” status supports wellness branding
• Versatility – Blends effortlessly with mango, pineapple, coconut, and more
• Exotic Yet Approachable – Unique, but not unfamiliar to consumers
Why Frozen Dragon Fruit Makes Sense for Business
• Year-Round Availability – No seasonal sourcing issues
• Reduced Waste – Use only what you need, when you need it
• Labor-Saving – Prepped, peeled, and ready to use
• In-Stock in the U.S. – Available now in our Milwaukee warehouse, reducing lead times
We currently have several truckloads of frozen Vietnamese dragon fruit in the U.S.—ready to ship.
If your business is sourcing for a summer launch, beverage innovation, or clean-label refresh, let’s talk.
Contact us for specs, pricing, or partnership opportunities.
Let’s bring bold color, nutrition, and tropical flair to your next product.
The Noon International Team
Trusted Supplier of Frozen Fruits & Vegetables for 49 Years
www.noon-intl.com
+1 (206) 283-8400
sales@noon-intl.com
Stay connected for more updates and solutions tailored for your business needs.
#FrozenDragonFruit #FoodInnovation #SuperfruitSolutions #BeverageTrends #NoonInternational