In a crowded food and beverage market, limited-time offerings (LTOs) can be a powerful way to capture attention, drive urgency, and test new ideas. And when it comes to seasonal flavors that check both the “eye-catching” and “better-for-you” boxes, few ingredients deliver like dragon fruit.
Why Dragon Fruit?
Known for its vibrant magenta hue and nutrient-rich profile, dragon fruit is more than just a visual standout—it offers a health halo that today’s consumers actively seek. Low in calories, rich in antioxidants and vitamin C, and naturally sweet without added sugars, it fits neatly into modern wellness trends while standing out on shelves and menus.
The LTO Advantage
CPG and foodservice brands regularly lean on seasonal LTOs to generate buzz and boost short-term sales. Dragon fruit brings instant tropical energy to summer launches, smoothie bowls, frozen treats, wellness drinks, and even cocktail menus. Its exotic appeal adds excitement, while its health-forward benefits give consumers permission to indulge.
Starbucks, Pressed, and Tropical Smoothie Café have all featured dragon fruit in recent seasonal promotions—and with good reason: it sells.
A Smart Ingredient for Innovation
• Visual appeal: Naturally bold and Instagram-ready
• Health-forward: Plant-based, nutrient-rich, and on-trend
• Versatile: Works in both sweet and savory applications
• Efficient: Our frozen format offers consistent quality and zero prep waste
We currently have truckload quantities of frozen Vietnamese dragon fruit available in our Milwaukee warehouse—perfect for brands looking to move quickly on a summer launch. Having inventory already in the U.S. means shorter lead times, more reliable logistics, and one less supply chain variable to worry about. We also offer volume discounts to support your margin goals.
If your team is working on a seasonal drop, brand refresh, or better-for-you product line, dragon fruit could be the flavorful (and functional) boost it needs.
Let’s talk—this could be a great fit.
The Noon International Team
Trusted Supplier of Frozen Fruits & Vegetables for 49 Years
www.noon-intl.com
+1 (206) 283-8400
sales@noon-intl.com
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