As health and wellness continue to shape consumer behavior, recent insights from a NielsenIQ Global Report reveal a clear shift: shoppers aren’t just seeking food—they’re seeking function, purpose, and longevity.
According to Store Brands, 70% of global consumers now describe themselves as proactive about their health. Over half say they prioritize aging well more today than they did five years ago, and 55% are willing to spend more than $100 monthly on products that support physical and mental health, nutrition, and self-care routines [Source: Store Brands].
But with this proactive mindset comes a strong demand for transparency. A striking 82% of consumers want clearer, easier-to-understand product labels, while 25% admit to distrusting health claims made by brands. It’s a clear message to the food industry: the modern health-conscious shopper wants to know exactly what’s in their cart—and why it matters.
Frozen Produce: A Convenient Ally for Modern Wellness
In this environment, frozen fruits and vegetables are uniquely positioned to meet evolving needs. Packed and preserved at peak ripeness, frozen produce retains key nutrients and fits seamlessly into wellness-focused lifestyles. Whether it’s high-fiber frozen peas, antioxidant-rich berries, or vitamin-loaded vegetable blends, frozen ingredients offer convenience without sacrificing nutrition.
The NielsenIQ data shows rising interest in foods that support digestive health, weight management, and immune support—categories where frozen produce can play a starring role. In fact, 53% of consumers plan to purchase more high-fiber foods, and nearly 40% are interested in superfoods and probiotic-friendly options.
Additionally, the eco-conscious shopper is on the rise. With 70% of respondents emphasizing the importance of sustainably produced health products—and 71% saying they’re willing to pay more for them—frozen fruits and vegetables offer a low-waste, efficient alternative to perishable fresh goods.
Meeting the Moment
The message for manufacturers, food brands, and retailers is clear: delivering health-forward solutions starts with clarity, quality, and accessibility. Frozen produce checks many of those boxes—and is gaining ground as a trusted foundation for meals that fuel healthy, balanced lifestyles.
Is your business prepared to meet the demand for wellness-driven, sustainable nutrition?
If you’re sourcing frozen fruits and vegetables, let’s connect. At Noon International, we help businesses deliver high-quality frozen produce that aligns with modern health values—and the evolving needs of today’s consumer.
The Noon International Team
Trusted Supplier of Frozen Fruits & Vegetables for 49 Years
www.noon-intl.com
+1 (206) 283-8400
sales@noon-intl.com
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