
In a welcome move for global trade, the United States and China recently agreed to a 90-day reduction in tariffs, bringing some short-term relief to the strained shipping and logistics industry. The agreement, reached during talks in Geneva, will see U.S. tariffs on Chinese goods drop from 145% to 30%, while China will reduce its tariffs on U.S. imports from 125% to 10%.
Major ocean carriers, including Hapag-Lloyd and Maersk, applauded the decision, hopeful that it could lead to a rebound in trade volumes between the two economic giants. The easing of trade restrictions is expected to increase container bookings and shipping activity just ahead of the crucial peak season from August to October, when U.S. retailers stock up for the holidays.
However, while this is certainly good news, it’s important to note: this reprieve is temporary—and the uncertainty isn’t over. The 90-day window provides only a brief break from the pressures that have already been mounting. The reality is, many in the industry are already feeling the effects of the original tariff hikes, which triggered widespread delays for shipments originating in—or simply passing through—China. Service suspensions, route changes, and decreased cargo volumes have all disrupted supply chains and increased costs.
For U.S. food companies and importers relying on a steady flow of frozen ingredients, the message is clear: hedging against future instability is key. One smart strategy? Consider sourcing from Mexico—our next-door neighbor. Proximity means shorter transit times, fewer geopolitical risks, and more control over your supply chain. Whether you’re looking for frozen fruits, vegetables, or processed products, Mexico offers a reliable, cost-effective alternative.
At Noon International, we work with trusted partners throughout North America—including Mexico—to help our clients secure high-quality frozen ingredients without the volatility of long-haul imports.
Looking to strengthen your sourcing strategy? Contact us today to explore stable, regional supply options tailored to your needs.
The Noon International Team
Trusted Supplier of Frozen Fruits & Vegetables for 49 Years
www.noon-intl.com
+1 (206) 283-8400
sales@noon-intl.com
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