The global avocado market is undergoing dynamic shifts, with varied price movements, harvest transitions, and supply chain challenges shaping trade across major producing regions like Mexico, Peru, Spain, and Colombia.
Europe: Transition and Price Pressures
European markets are shifting from northern hemisphere suppliers to southern origins like Peru and South Africa. While Portuguese and Spanish Hass avocados are wrapping up their seasons, price fluctuations have emerged. Spanish Lamb Hass avocados have seen notable price drops compared to last year, despite reaching peak ripeness and market quality. Moroccan avocado prices, meanwhile, have trended upward, although export volumes were down month-over-month. As southern suppliers enter, price expectations for incoming fruit, especially from Peru, are softer due to oversupply.
Spain: Early End to Season, Higher Productivity in Lamb Hass
In Spain, growers report an earlier-than-usual end to the season, particularly for Valencian Hass. Lamb Hass avocados, favored for their later maturity and higher productivity, have taken over. Prices at origin are lower than the previous year, prompting some farmers to seek better returns by selling directly to consumers. Meanwhile, efforts to improve dry matter analysis in the field are enhancing harvest quality.
Peru: Lower Prices Expected Amid Supply Surge
Peru has launched its 2025 avocado campaign, harvesting both Hass and Zutano varieties. Overproduction and increased competition from Moroccan avocados are pressuring prices. Exporters anticipate significant drops in pricing compared to 2024, especially in the European market. Compounding the challenge are sharp rises in shipping costs and shortages in packaging materials, driven by overlapping harvests of blueberries, grapes, and mangoes.
United States: Shifting Prices and Peak Shipments Ahead
In the U.S., the average wholesale price for Mexican Hass avocados dipped slightly from previous months, following earlier seasonal highs. Organic avocado prices, however, have held steady or increased slightly, particularly for U.S.-grown fruit, which is now priced above its Mexican counterpart. The U.S. is heading into peak arrival season, with Mexico, California, and Colombia all preparing to push volume into the market.
Colombia: Year-Round Supply as a Key Differentiator
Colombia continues to carve out a space in the U.S. avocado market. Promoted as a year-round supplier—unlike seasonal producers like Peru or California—Colombia offers consistency that appeals to U.S. retailers. Industry leaders emphasize the reliability of Colombian avocados as a valuable supplement when Mexico’s volumes decline.
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As the global avocado landscape shifts, market participants are adjusting strategies to manage pricing volatility, transportation constraints, and changing regional supply dynamics. Whether through diversification, improved logistics, or better crop planning, stakeholders across the industry are working to stay competitive in a complex and evolving market.
The Noon International Team
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+1 (206) 283-8400
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