Crop News

Frozen Fruit Demand Cools Down


United States

Planting on early summer crops should be starting in a month or two.

We hear from industry experts that seed is short, land cost is high and grower prices will be rising once again this season. We expect more price increases for 2023 crop, however not as high as last season.

California growers struggling with producing enough carrots. Late October/November brought windstorms and carrot acres were lost in the Coachella region. Then along came the California rain storms and lack of sun which resulted in more lost yields and poor-quality carrots. New fields coming up in April and May show much more promise with carrot quality and yields expected to be very good.

Fryers are still struggling to secure raw material to meet current demand for processed potatoes. Some U.S. processors are purchasing on open market raw material from Canada to try to meet demand.

Based on current situation, growers would be planting more potatoes in 2023, however there are rumblings of seed supply shortages as well as limitations on water and fumigants. This may cause some growers to reduce their potato acreage.

Potato Harvest General Recap

Most growers planted potatoes earlier this year due to low inventory from 2021 season. Warm weather over July, August, and September while the potatoes were bulking affected yields in the Colombia Basin. Size profiles were small, however quality reports are better than last season. Reports indicate that yields could be off by as much as 20% in certain areas, while the average yield loss is between 8% to 12%.

In Idaho yields on early variety potatoes were down, however later crop potatoes turned out much better. Heat in Western Idaho caused reduced yields, while the crop was better in Eastern Idaho.

Prices continue to rise on potato products as demand is still high in the U.S and expected to continue to rise at 5% annually. Supplies are limited. We anticipate more increases on French fry products moving forward.

While growers and processors struggled in Washington, Oregon and Idaho, the state of Maine had good growing conditions this past season with adequate moisture and favorable weather. Potato quality and yields were excellent.

In Canada, due to a diverse growing region, there were good outcomes and poor outcomes. Favorable weather conditions in both Manitoba and Alberta resulted in a very nice potato harvest with yields on average about 3% to 5% higher than normal.

In a nutshell, French fry demand is high and global supplies are low.

U.S. Fruits

The Northwest area had a good strawberry season. Weather was favorable and the pack was up about 20% from last year. California is expected to increase their strawberry planted acres by about 2% this season

Western Washington raspberry season was disappointing. Going into harvest crops looked strong, however the arrival of high heat caused lower yields and soft fruit.

Harvesting conditions for blueberries in the Pacific Northwest were challenging this season. Picking began later than usual due to a long cool spring which delayed growing. Estimates are for a 5% to 10% decrease in volume compared to last season.

A colder and wetter spring caused damage to the Northwest Rhubarb crop. Rhubarb did not size up and reports indicate a 60% drop in the harvest compared to last season.

Maine harvested fewer wild blueberries due to high temperatures and lack of rain. Final crop figures are expected to be less than last season while quality is very good.

Canadian Wild Blueberry prices have been declining. High inventories and a better outcome of the crop than expected has depressed the market.

In general demand for frozen fruit has declined and prices are on the downturn. Due to current inflation and soaring food prices, consumers are more focused on purchasing staples rather than frozen fruit products which some consider a luxury.

Midwest Area

Wet field conditions, rain and cooler weather slowed down planting progress for peas and sweet corn.

Harvest fully completed in the Midwest, with sweet corn coming in slightly above budget and beans coming in on budget. There was a 5 % to 10% decrease in pea and carrot yields.


Volumes of broccoli and cauliflower coming into the factories are good. Overall, Mexico expects an abundant pack during the next few months if weather conditions cooperate. Quality and yields are favorable on both conventional and organic products and some suppliers are now quoting and taking on new clients.

Pepper season now underway.

Reported by HIS Markit, Mexico now surpasses Chile as the largest supplier of raspberries into the U.S. market. According to date from the International Raspberry Organization (IRO) , Mexico is one of the largest producers of raspberries worldwide, with its largest growing area in Jalisco. Most of raspberry production in Mexico goes to the fresh market with about 10% and growing for frozen production.


February / March will start the peak season of yellow dragon fruit.

Costa Rica

Raw material pineapple volume has improved and along with this so have prices.


A short supply of raw material sweet corn due to heavy rain and flooding as well as current higher grower prices will result in short supply and increased prices for frozen and canned sweet corn coming out of Thailand. Higher prices for fertilizer have also contributed to Thailand’s upward trend on prices.

Winter harvesting of pineapple in now ongoing and due to low supply of raw material in the past few weeks, we have seen prices rise.


Peru’s blueberry varieties have enjoyed the cooler winter weather and the crop came on 2 to 3 weeks earlier than usual with volumes and quality very good.

Mango season has been underway with Edward variety. Kent variety will run through March. Prices are reported close to last season’s level with an average to good crop expected.

Organic Asparagus season winding down and will commence again in March. Both Petite and large size asparagus spears will be available.

Passion Fruit season commencing in Peru this month and will run through September. Peak season is expected in March, April, May. Initial harvest delayed by about 21 days due to climate issues. Demand is good and prices remain firm.


Strawberry prices in Chile have soften due to weaker demand compared to last year. A good crop in California with lower prices and the competitive Egyptian season coming up has depressed the market. Competitive prices coming out of Peru and Mexico have also affected the market with reduced prices overall on strawberries compared to last season.

Blueberry season underway with a shorter season to end mid to end February. More blueberries are expected to go to the frozen processing market due to growers being careful to limit certain varieties for the fresh market due to logistic delays.


Strawberry season has commenced with good volume and quality; however current demand is weak and prices have softened. Warmer weather has started the season earlier than usual which means the season will finish up a bit earlier as well.

New Zealand

Frost conditions have resulted in a Kiwi crop that is expected to be about 10% less than normal. In addition, heavy rain and flooding has resulted in reduced yields of both avocado and kiwi fruit.


2022 continuous wet weather resulted in a potato shortage in Australia, especially for potatoes earmarked for the processing industry. A 50% reduction in yields has been advised. Australia recorded 2022 as the 9th wettest year on record. Coles supermarket has recently proclaimed a buying limit on frozen French fries due to a worrisome supply shortage and many pubs and restaurants have replaced fries or taken them off their menus completely. Potato snacks, including potato chips have also been affected.


This past summer’scrippling heat wave across Europe has caused havoc in much of the crops in Europe leaving some countries facing their worst harvest in years. Lack of precipitation causes soil water content to reduce making it harder for plants to extract water from the soil leading to widespread stress on crops. This has been particularly true in Italy, France, Germany, Hungary, Portugal, and Spain.

Devastating heat in Spain resulted in some vegetable processors there losing almost half of their pea harvest. There has also been difficulty securing farmers to plant and grow vegetables such as peas and corn due to more profitable and less water intensive crops such as wheat. Spain’s sweet corn pricing has risen almost 45% this season. Most European suppliers are off market with no new buyers being accepted currently.

Recent reports indicate that raw material price for peas across Europe will go up by as much as 40% for the 2023 season. Growers there will need incentive to grow peas due to rising input costs and the pull to grow more profitable crops such as grain.

European onions are now in short supply. With the high cost of energy, prices for raw material have gone up and volumes are low. We have heard that supply of European onions could be depleted by May.

Spain’s strawberry growers are concerned in regard to consumer decline in purchasing fresh and frozen strawberries.

The 2022 Potato crop in Europe is expected to be down by about 6% due to severe heat and drought. 2022 Potatoes did not size up and there were quality issues as well. This resulted in reduced yields. Raw product supply for European French fry plants continues to be tight.

Growing areas were inconsistent with some areas doing okay while others were very short. Across countries and areas, sporadic temperatures and uneven rainfall caused different growing results. Another key factor was whether irrigation was used or not.

Higher production costs for potato growers and environmental constraints make growing potatoes more risky, difficult, and expensive. However, demand for raw material is increasing due to new processed potato factories coming on board as well as some existing factories expanding capacity. We have already heard grower prices up by 30% to 45% for the 2023 crop. This will surely impact French fry prices moving forward.

Potato prices in Europe are significantly on the rise and most suppliers have reduced their footprint and not taking on new clients.

Global demand for potato products, including French fries, remain high despite the limited volumes available.


Water chestnuts and broccoli harvest underway. Covid restrictions lessening, and prices are now rising on many products due to increase domestic demand.




























HIS Markitによると、メキシコは今やチリを抜いて、米国へのラズベリー供給で最大国となりました。International Raspberry Organizationによると、メキシコは世界でも最大のラズベリー生産国のひとつで、ハリスコ州が最大の産地です。メキシコで生産されるラズベリーはほとんどが生鮮市場に回され、冷凍市場向けは約10%ですが、この割合は増えつつあります。



































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