ChatGPT check on Plant Based Foods


This month, just for fun I decided to enlist the help of AI (artificial intelligence) to write about what’s happening in the plant-based meat category, (often called “fake meat”), so I logged onto  Was AI as up-to-date on the market info as those of us humans who work at Noon International?

A little background…according to Wikipedia, “ChatGPT (Chat Generative Pre-Trained Transformer) is a chatbot that was launched by Open AI in November 2022.  It is built on top of Open AI’s GPT-3 family of large language models and is fine-tuned with both supervised and reinforcement learning techniques.” Note – it is still in Beta mode. 

Open AI is an AI research and deployment company – their mission is to ensure that artificial general intelligence benefits all humanity.

When you log on to they are forthcoming about their progress and indicate that sometimes the information can be incorrect or that their knowledge of worldwide events after 2021 is limited.  However, what is noteworthy is that ChatGPT is smart enough to pass law school exams (recently passed law exams in four courses at the University of Minnesota) and another exam at University of Pennsylvania’s Wharton School of Business.  Recent research showed the chatbot could successfully achieve an MBA, and soon pass the United States Medical Licensing Exam and the Bar – both of which are extremely difficult exams.

Back to plant-based meat and how it is faring in the market today.

According to ChatGPT:

“The demand for plant-based foods has increased in recent years due to growing concerns about the health benefits of plant-based diets and environmental sustainability. Many food companies are investing in plant-based alternatives to animal products such as burgers, sausages, dairy products and more. Additionally, there has been a rise in new startups and innovations in the plant-based food sector. Overall, the market for plant-based food is expected to continue growing in the coming years.”

But is the market telling us something different? 

A few years ago, Venture Capitalists backed companies like “Impossible Foods” and “Beyond Meat”, believing they were headed for stardom by taking on conventional AG companies and producing alternatives to meat that were healthier and more environmentally friendly – just like our chatbot research indicated.

However recently, we have seen a decline in the sales in the category that some now refer to as “fake meat”. Beyond Meat is struggling – and the drop off in sales along with a failed McDonald’s test run of its “McPlant Burger” have caused its stock to tumble more than 70% in the past year. 

And it’s not just Beyond Meat that is feeling the effects of consumer pullback – overall refrigerated plant-based meat sales declined last year. Apparently, consumers are becoming aware of the high sodium content in many of these products and perceive them as highly processed and unhealthy.  And with inflation still a problem and food prices on the rise, plant-based meat products are often more expensive than real beef.

Yet not everyone has dismissed the future of plant-based meat products. The most valuable company in this area is still Impossible Foods, with sustained year over year sales growth, including 2022.  Investor Bill Gates, still supports several “fake meat” ventures and feels the market will grow once more consumers appreciate the benefits.

And no one really knows what effect the latest newcomer, lab-grown meat will have on both traditionally raised meat and its plant-based alternatives.  For example, Upside Foods just got the “safe-to eat” go ahead from the FDA for meat that is cultivated from animal cells, and although it is not yet approved by the USDA, Upside Foods is looking to launch its “no kill” chicken breasts in U.S. restaurants by year end 2023.

The U.S. meat industry is a $296 billion industry and currently plant-based meat represents only $7 billion in annual sales.  There’s still a good chance that plant-based meats along with lab-grown meat will narrow this gap in the future.

Although it was interesting to see what a chatbot had to say about plant-based foods, at Noon International we believe our on-the-ground activity and daily interaction with our suppliers and buyers provides you the best pricing and current industry information available anywhere…and we’re always here to answer your emails and calls on a moment’s notice… something that a chatbot cannot offer – at least not yet.

Lily Noon


  1. Fake meat: Food’s future or a fad? by Sam Klebanov, The Morning Brew, January 29, 2023,
  2. Plant-Based Meat Market, Global Forecast to 2027 – Industry Insights & Statistics,
  3. Plant-based meats gets a reality check by Spencer Young, Brian Baker, Justin Cook and Jagadish Upadhyaya, September 27, 2022,
  4. Plant-based diet – Wikipedia
  5. ChatGPT – Wikipedia

今月は少し趣向を変えて、人工知能(AI)の助けを借りて記事を書いてみることにしました。植物肉(しばしば「フェイクミート」とも呼ばれています)の業界で何が起こっているかを書くために、ChatGPT(にログインしました。果たしてAIは、Noon Internationalで働いている私たち人間ほどに業界の最新事情を把握しているのでしょうか?

まずは簡単に背景を説明しましょう。Wikipediaによると、「ChatGPT(チャットジーピーティー、Chat Generative Pre-Trained Transformer)は、OpenAIが2022年11月に公開したチャットボット。OpenAIのGPT-3.5ファミリーの言語モデルを基に構築されており、教師あり学習と強化学習の両方の手法で転移学習されている」となっています。ちなみに、今はまだベータ版としての提供です。

Open AIのウェブサイトでは、次のように説明しています。「Open AIは、AIの研究開発を手がける会社です。汎用人工知能(AGI)で人類すべてに恩恵をもたらすことをミッションとしています」。






今から2、3年前には、ベンチャー投資家がImpossible FoodsBeyond Meatのような企業に投資していました。健康と環境に好ましい代替肉を生産して従来型の食肉会社に挑戦することで、これらの企業が主役に躍り出ると見られたためです。ChatGPTのリサーチ結果とまさに同じです。

でも、最近になってこの分野の食品は売れ行きが落ちていて、今ではこの種の食品を「フェイクミート」と呼ぶ人もいます。Beyond Meatは経営難に直面しています。売り上げの低迷に加えて、McDonald’sで試験的に展開した「McPlant Burger」が失敗に終わったことで、過去1年間に株価が70%以上も下落しました。

消費者離れの影響を感じているのは、Beyond Meatだけではありません。冷蔵品として販売される植物肉の売上高が全体として昨年落ち込みました。明らかに消費者は、これらの製品の多くが高塩分であることを認識するようになっていて、体に良くない超加工食品と見なしています。また、インフレがなおも続いていて、食品価格が高騰しているなかで、植物肉は多くの場合、本物の牛肉よりも値が張ります。

とはいえ、植物肉製品の未来を誰もが否定しているわけではありません。この業界で最も評価額が高い会社は依然としてImpossible Foodsで、2022年も含めて毎年、売上高成長を続けています。投資家のビル・ゲイツ氏は、「フェイクミート」の新興企業数社を今でもサポートしていて、メリットを認識する消費者が増えればまた市場が成長すると感じています。

しかも、代替肉の市場に登場した最新のカテゴリーである培養肉が、従来の方法で飼育された家畜肉や植物肉の両方にどのような影響を及ぼすかは、誰にも分かりません。例えば、Upside Foodsは、動物細胞を使ってラボで培養した肉に対して、「食べて安全」のお墨付きを米国食品医薬品局(FDA)から取得したばかりです。米国農務省(USDA)の販売認可はまだ受けていませんが、今年末までには「ノーキル(no kill)」(つまり、動物を殺さない)の鶏むね肉を米国のレストランに向けて販売する計画です。


チャットボットが植物由来食品について何を言ってくれるかを見るのは興味深かったですが、Noon Internationalでは、生産現場を訪れたりサプライヤーやバイヤーの皆様と毎日連絡したりする活動こそが、可能なかぎりベストの価格と業界の最新事情をお届けする力になると考えています。……というわけで、いつでもお気軽にメールや電話でお問い合わせください。ご質問に即座にお答えさせていただきます。これはチャットボットにはできない技です(少なくとも現時点では)。

Lily Noon


  1. Fake meat: Food’s future or a fad?(フェイクミート:未来の食品か、一過性の流行か)、著:Sam Klebanov、The Morning Brew、2023年1月29日、
  2. Plant-Based Meat Market, Global Forecast to 2027 – Industry Insights & Statistics(植物肉市場、2027年までの世界予測 ― 業界の洞察と統計)、
  3. Plant-based meats gets a reality check(植物肉が現実に直面)、著:Spencer Young、Brian Baker、Justin Cook、Jagadish Upadhyaya、2022年9月27日、
  4. Plant-based diet – Wikipedia
  5. ChatGPT – Wikipedia

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