Food Safety

It All Begins with a Story


It’s a fact.  We all want to know where the food we are buying comes from and that it is safe.  Now “86% of U.S. consumers believe brand transparency is more important than ever before and 73% of consumers are willing to pay more for products that guarantee total transparency.”

Enter StoryBird technology. It’s a way to connect consumers directly to the product story.  Where do the ingredients come from? What supply chain is used? Days to market?  What’s the brand philosophy? All answered through an e-commerce integration or by scanning a QR code on packaging, store displays or menus.

“Each StoryBird represents a product, and for each one, a consumer can virtually follow the product along the supply chain and learn the story behind its creation. To create each StoryBird, our team works closely with a brand and their supply chain stakeholders to register their information, data, and content in our system.”

Northern Columbian cacao growers

To be honest, I had not heard of StoryBird technology until it was brought to my attention by one of the staff here at Noon International. We are always on the lookout, not only for excellent product offers and pricing for you but who we source products from is equally important. “Storybird” is a great way to get to know suppliers and their product stories.  You can learn more about it on their website

When a producer utilizes the StoryBird platform, they share their own story helping to engage and build trust with consumers.  Claims are verified along with blockchain traceability technology.  Most importantly, the brands build a relationship with their buyers and can share feedback about the product as well as connect with the supplier directly.

“The StoryBird application connects consumers to product stories, giving them an inside look at the products they choose. They can see where ingredients come from and learn about specific practices that producers use. Through a beautiful interface, consumers seamlessly follow the supply chain journey–from origin to market.”

Food traceability continues to be a vital and integral part of food safety practice throughout the world.  Using stories with a platform like Storybird, educates consumers about the brand, builds confidence and cultivates long-lasting customer-producer relationships.  We believe this is an important food traceability tool that will grow in popularity in the future.

Lily Noon


  1. StoryBird –
  2. StoryBird: The Traceability Tool the World Needs by Amy Schmidt, April 18, 2022,





正直言って、私はこのStoryBirdのことを最近まで知りませんでしたが、Noon Internationalのスタッフが教えてくれました。私たちは常にアンテナを張って、優れた製品をお手頃な価格で皆様にお届けしようとしていますが、誰から調達するかも同様に重要です。StoryBirdはサプライヤーとその製品のストーリーを知るうえで、とても有益なツールになります。皆さんもウェブサイトをご覧ください




Lily Noon



  1. StoryBird –
  2. StoryBird: The Traceability Tool the World Needs(StoryBird:世界が必要とするトレーサビリティのツール)、著:Amy Schmidt、2022年4月18日、

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