Superfood Smoothies A Popular & Healthy Trend That Continues To Grow


Everyone loves a smoothie!  And why not?  These creamy, smooth and frosty concoctions are not only healthy and energizing, they are highly nutritious, delicious and convenient as well. Smoothies continue to gain popularity today globally across many market segments with sales projected to reach US$17 billion by 2024. Here’s why.  Smoothies satisfy many needs; they are loved by health-conscious consumers and are definitely the preferred choice of millennials and young ladies who want a trim figure and healthy complexion. In fact, acceptance of the “beauty from inside” concept continues to drive the demand for green smoothies created using spinach, green tea, leafy greens and fresh or frozen fruits;  Choosing a smoothie also keeps you away from those fattening in-between meal snacks and for all you with busy lifestyles who hardly have time for lunch, a delicious healthy smoothie can serve as a complete meal replacement! If you’re looking for anti-aging antioxidants…you have only to add certain superfoods to your smoothie!

What kind of superfoods go well in smoothies?  Just about anything!  Now you can create the perfect smoothie at home or order one at your favorite smoothie shop for a specific health issue or choose one that targets general health, weight loss and beauty too!  It’s all up to you.

Using frozen vegetables is one of the best-kept secrets of creating a delicious smoothie. They are easy to use and don’t impart a strong flavor in the frozen form yet give the final product a nice texture.  Try adding frozen broccoli, cauliflower, spinach, peas, corn and even brussel sprouts. Or how about frozen beets?  These add a beautiful red/purple color and are loaded with health benefits. And adding vegetables to a smoothie is a great way for kids to get their daily requirement of vitamins and minerals.

Now, no smoothie is complete without some frozen fruit.  Berries for example are among the most nutrient-dense superfoods – all kinds of berries; strawberries, blueberries, blackberries, cranberries, acai, goji maqui and raspberries to mention a few. They are often less expensive than fresh and can be easily stored for future use in your freezer.  Berries are loaded with vitamin C and vitamin A and are high in antioxidants, and many berries can also be sourced in powder or freeze-dried format.

What else is trending in the smoothie world?  There is a growing popularity for organic and non-GMO ingredients, so don’t miss this!  And, if you own a commercial business that sells smoothies, be sure to offer boosters like acai, goji berries, chia seeds and other unique superfoods. This not only creates a great upsell and adds to your bottom line, it also satisfies a buyer’s need to customize his or her smoothie – just as we have seen them do in the coffee world, (think Starbucks!)

However, there are some things that should not be included in your smoothie if you want to enjoy real health benefits; these are sugar, corn syrup, dairy, and certain protein powders that may contain unhealthy ingredients.  Don’t worry there are plenty of substitutes available.  If it’s sweetness you are craving, why not try stevia, maple syrup, agave nectar or dates?  And to replace the dairy component try unsweetened almond milk, coconut milk, coconut water, rice milk, soy milk, kombucha or green tea!  The choices are endless.

Despite the recent concerns about frozen berries and recalls for Norovirus risk, smoothie popularity continues to expand.  The FDA and frozen fruit processors are working diligently to address this problem and AFFI, the American Frozen Food Institute is playing an active role in this matter. One has only to look at the many niche players in this market such as: Barfresh Food Group, Inc., Bolthouse Farms, Inc., Boost Juice, Innocent Ltd. Smoothie King and Jamba Juice to name a few.  And with such yummy and delicious ingredients and it’s easy to see why they have become so popular.  They’re great for breakfast, lunch and dinner.


Contact Noon International, your global frozen fruits and vegetables specialists today for all your ingredient needs!

スムージーはみんなの大好物! それもそのはず、このクリーミーで冷たいシャーベットのような飲み物は、ヘルシーでエネルギッシュで栄養がいっぱい。しかもおいしくて手軽です。スムージーは、世界中のさまざまな市場セグメントで引き続き人気を上昇させていて、売上高は2024年までに170億ドルに到達すると見られています。その魅力は、多様なニーズを満たしてくれること。ヘルシー志向の消費者に愛されていて、スリムな体と健康的な顔色を求めるミレニアル世代や若い女性たちのチョイスとして間違いなく確立しています。事実、「内側から美しく」というコンセプトが浸透したのを受けて、ホウレンソウ、緑茶、緑葉野菜、それに生または冷凍の果物を材料にした緑色のスムージーの需要が伸び続けています。また、スムージーは、カロリーの高いお菓子に手を伸ばさないようにしてくれること、忙しすぎてランチの時間すらない時にも完全食になってくれることなどのメリットがあります。さらに、アンチエイジング効果のある抗酸化物質をお探しなら、スーパーフードをスムージーに加えるだけでOKです!

どんなスーパーフードがスムージーに向いているかというと、ほぼすべてです! 最近では、特定の体の症状をターゲットにしたスムージーや、全般的な健康、減量、美容などを意識したスムージーを、自宅で作ったり専門店で注文したりできるようになりました。飲む人のお好み次第です。



スムージー界の最新トレンドは、ほかにもあります。オーガニックやGMOフリーの食材が人気上昇中ですから、これはお見逃しなく! また、スムージー店を経営していらっしゃる方は、アサイー、ゴジベリー、チアシードなどのユニークなスーパーフードのブースターも、ぜひメニューに加えてください。すばらしいアップセルの手段として収益拡大につながるだけでなく、スムージーをカスタマイズしたいというお客様のニーズにも応えます。コーヒーの世界(スターバックス!)と同じです。


ノロウイルスの懸念による冷凍ベリー類のリコールが最近立て続けにありましたが、それでもスムージーの人気は伸び続けています。食品医薬品局(FDA)と冷凍果物の加工業者がこの問題に対応していて、米国冷凍食品協会(AFFI)も積極的に動いています。この市場で伸びているニッチな企業も、Barfresh Food Group、Bolthouse Farms、Boost Juice、Innocent、Smoothie King、Jamba Juiceなど、枚挙に暇がありません。おいしい食材を使っているのですから、これだけ人気が出るのも不思議ではありません。朝食にも、ランチにも、夕食にも最適です。


食材をお求めの方は、Noon Internationalにご連絡ください。世界各地の冷凍果物・冷凍野菜のスペシャリストがお手伝いさせていただきます。



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